Основы маркетинга Котлер Армстронг читать онлайн

Аннотация к книге: "Основы маркетинга" Котлера и Армстронга - это классический учебник, который считается одним из самых авторитетных и широко используемых в мире. Книга предоставляет студентам и специалистам подробное и всестороннее понимание фундаментальных концепций и методов маркетинга. Первая часть книги посвящена введению в мир маркетинга и его роли в современном бизнесе. Авторы объясняют, какие задачи решает маркетинг, какие основные понятия и термины используются в этой области, и какие основные направления развития маркетинга существуют. Далее книга рассматривает основы анализа рынка и сегментации аудитории. Котлер и Армстронг подробно объясняют, как проводить маркетинговые исследования, как определять целевую аудиторию и как разрабатывать маркетинговые стратегии. В последующих главах книги вы найдете информацию о продуктовом и ценовом маркетинге, о маркетинговых коммуникациях и распределении. Авторы рассматривают как традиционные методы, так и современные тенденции в маркетинге, включая цифровой маркетинг и маркетинг в социальных медиа. "Основы маркетинга" - это учебник, который предоставляет читателям все необходимые инструменты для понимания и применения маркетинговых концепций. Он рекомендуется как для студентов, так и для профессиональных маркетологов, желающих углубить свои знания в этой области. Эта книга служит надежным источником информации и ресурсом для успешного развития в области маркетинга. Кроме того, на сайте - Учебные-книги-пособия-вузы.ком студенты могут читать и другие бесплатные образовательные учебники, которые помогут лучше готовиться к занятиям в институте и техникуме. Добавим, что книгу нельзя скачать в формате pdf (пдф), и она не относится к решебнику с готовыми ответами (ГДЗ).
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